The Carspa came to Mad About Design when they were in the process of ordering their first super-high-tech rolling road car wash unit. The brief was to create a very strong and recognisable brand with a luxury feel to it. From the colour of the framework of the buuilding, to the logo design, signage design and leaflet design, the Carpsa had to be a well considered design that stood out from the competition.
With glossy vouchers using silver metalic inks, the Carpsa printed literature gave the feeling of being expensive, without scaring off lower budget customers. To achieve this, the Carspa owner asked MAD to develop a comprehensive marketing campaign, including schemes such as loyalty offers and trade incentives. The signage was designed to be highly visible and the locations were planned to a mile radius.
Staff uniforms were also designed and the signage was fuly managed by MAD.
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